OSRAM fair journal

2 Trade fair highlights light+building 2014 OSRAM @ light+building  | Preface

3 Trade fair highlights light+building 2014 OSRAM @ light+building  | Preface The technological development and transition in the lighting market are progressing swiftly. Simultaneously, this offers major opportunities for growth and new solutions for our customers. As the integrated com-pany of lighting experts, OSRAM covers the complete value creation chain from components to light management systems, and is ideally positioned to defi ne the future of light together with you. You can experience our strength of innovation and expertise in lighting fi rst hand at light+building 2014 on our two stands in the “Festhalle”. According to the motto “Light is OSRAM”, we provide intelligent  lighting solutions for a wide variety of “Living Spheres”. Our “ Partner Area” is meant to foster dialog between customers and  OSRAM, with the focus being on consultation and services, as well as more detailed Classroom Sessions. At light+building 2014, OSRAM presents you with lighting expertise from a single source. The following pages provides you with a comprehensive overview. We look forward to seeing you!  Dear fair visitor,

4 Trade fair highlights light+building 2014 OSRAM @ light+building  | Orientation Light is the future Our innovative, customized solutions for the entire spectrum of lighting create added value for our customers all around the world. As the only globally-active, pure lighting group with a strong brand, we are the leading player on the market and set standards in our industry. OSRAM improves people’s quality of life through light. Our light for your experience The general and accent lighting from OSRAM’s expert brand Traxon is also making the OSRAM booths themselves examples of innovative light. It is our 16 PXL board LED modules that provide the Living Spheres with a particularly modern glow, our Nano Liner Allegro AC XP LED luminaires that project an extra ordinarily pleasant light onto the Partner Area, or our Dot XL LED modules that ensure an extremely strong presentation of the exhibits.

5 Trade fair highlights light+building 2014 OSRAM @ light+building  | Orientation Light is OSRAM Our product line includes vertically-integrated products and solutions along the entire chain of value-added lighting, everything from light sources – including lamps, components, and optical semiconductors – control gears and other illumination components to complete luminaires, light management systems, and lighting solutions, as well as value-added services. OSRAM is THE integrated lighting expert. OSRAM is designing the future of light! And is accompa-nying you on the way to the future of light. Our leading  position as an integrated lighting expert is emphasized by our expert brands Siteco and Traxon – who will also be at light+building 2014: In keeping with the slogan “Light is OSRAM”, you will experience more than 2,000 m 2   of lighting expertise from a single source across the entire spectrum. OSRAM hopes you have an inspiring stay in Frankfurt. We look forward to seeing you at light+building 2014!  Light is at our core In our Partner Area (Hall 2.0/booth B10), you can get detailed information on OSRAM products and value-added services either in a one-on-one discussion or during an expert presentation.  Light is our world Using selected illumination projects and corresponding product highlights, the OSRAM Living Spheres booth (Hall 2.0/booth B50) will show you complete solutions from the most varied of areas. 

6 Trade fair highlights light+building 2014 OSRAM @ light+building  | Living Spheres  Light is life OSRAM light supports our customers in all highly diverse areas of life: At home, during educational and professional activities, in public spaces, during leisure time, and with all forms of mobility.  In addition to covering topics such as energy effi ciency, quality of light, and economy, OSRAM products and solutions also fulfi ll further aspects of light usage such as the ability to concentrate and a sense of well-being. Our wide range of product and application expertise for the diverse lighting areas and customer groups will also be directly refl ected at light+building 2014 in our booth architecture. In six specifi cally real-world “Living Spheres”, we will demon-strate, using completed project highlights and typically ideal lighting solutions, how modern lights from OSRAM make life easier, safer, and more beautiful.   Reception Living Sphere  Public Spaces  Pg. 12   — Silo 468, light installation, fl ock of birds   — Community street lighting Living Sphere  Mobility  Pg. 19   — Laser-Activated Remote Phosphor Light Source   — OLED Automotive Rear Light Demonstrator Mobility

7 Trade fair highlights light+building 2014 OSRAM @ light+building  | Living Spheres  Public Spaces Work Home Education & Science Leisure OLED Photo Booth Information Traxon LED wall Living Sphere  Education & Science  Pg. 14   — University lecture hall   — Wellness Hotel Jammertal Golf & Spa Living Sphere  Leisure  Pg. 16   — FC Bayern Erlebniswelt   — Corinthians Stadium   — Municipal Gallery in the Lenbachhaus Living Sphere  Work  Pg. 08   — Zalando warehouse   — OSRAM Business Campus Garching Living Sphere  Home  Pg. 10   —  LIGHTIFY ™   — LEDOTRON OLED Photo Booth Light is connecting Experience our interactive OLED Photo Booth meeting point that connects the effects of light.

8 8 Trade fair highlights light+building 2014 Living Spheres  | Work Light is smart Experience light that makes the working day even more productive Intelligent lighting solutions at the workplace increase the productivity of employees and the company. OSRAM utilizes the knowledge regarding the effects of light on humans developed by biologists and psychologists and designs artifi cial light such that the feeling of well-being, safety, and productivity increases in the workplace. Reference project 1: Zalando warehouse – Erfurt, Germany Less energy consumption, increased safety Zalando, one of Europe’s largest online retailers for shoes and clothing operates a logistics center in Erfurt with a space of 120,000 m². The primary requirements for the lighting were: Minimization of the investment for lighting and installation and the subsequent operating costs of energy and maintenance. The OSRAM lighting solution includes presence detection in conjunction with constant lighting control. This achieves maximum energy effi ciency. By default, all 13,500 luminaires are dimmed to 10 % lumi-nous fl ux in the aisles. When an employee enters the aisle, the employee is recognized by the presence detector and the orientation lighting increases to the required lighting intensity within a few seconds. Facts:   — Lighting of the pick tower at the Zalando logistics center in Erfurt is done with a total of 3,560 aisles   — Approx. 88 km trunking system (total of more than 200 tons lighting material) delivered upon request   — Approx. 60 % energy savings per year as compared to a standard solution   — Approx. 1,183,000 kg CO 2  savings per year as  compared to a standard solution 1.  Zalando warehouse 2.  OSRAM Business Campus Garching 1 2

9 Living Spheres  | Work Other product highlights at the Living Sphere Work Reference project 2:OSRAM Business Campus Garching – Munich, Germany  A lot of space for intelligent solutions The OSRAM Business Campus, in a standard room layout with individual offi ces, open areas, conference rooms, and even a few laboratories, offers more than 20,000 m 2  and space for more than 450 employees on  multiple levels. With centralized real-time control of the entire lighting installation throughout the building, the lighting expertise from OSRAM can be seen even in its own spaces. Whether it is monitoring and control of the energy consumption, remote signaling in the event of errors and end-of-life remote monitoring, individual room- and worksite-based light management system or simple optimization and expandability: Everything that makes lighting more effi cient and comfortable has been thought of – and this results in a more pleasant and productive work atmosphere. Facts:   — Equipped with approximately 3,150 DALI T5 luminaires from Siteco   — The ENCELIUM DALI system controls all luminaires in the building   — Up to 75 % less energy consumption for lighting as compared to a standard solution  OLED concept luminaires and lighting art  The futuristic pendant luminaires from Studio Aisslinger (Berlin)  show how the highly modern OLED lighting technology inspires  luminaire design. The modular structure, which is clad with  metallic surfaces on one side on the underside, looks like a  contemporary interpretation of a classic ornament. Its special  size (1,750 × 1,000 × 50 mm), diffused light distribution, and a  very high-quality appearance make it ideal for large lighting  tasks such as meeting and conference rooms and in repre sen- tative environments. Design: Werner Aisslinger ARKTIKA ® -P LED Lightify ™ The ultrathin minimalist LED pendant luminaire represents the latest  technology in lighting for modern offi ces, public installations, medical  practices, and law fi rms. Highly effi cient LED technology ensures a  long lifespan and good luminous effi cacy. The Lightify ™  professional  technology enables the wireless switching, dimming, and grouping  via remote control or a smart device. The suitability for computer  screen workplaces and the simplest of installations rounds out the  performance profi le perfectly.

10 Trade fair highlights light+building 2014 Living Spheres  | Home Light is yours Discover how light will make a house into your home Light and a sense of well-being are inextricably connected with one another, particularly within your own four walls. In this case, the capacity to customize the light to meet individual requirements takes on increasingly more signifi -cance. Everything from warm, pleasant atmospheres to bright work lighting can be easily implemented through many variants, intelligent solutions, and of course the issue of safety.  1.  LIGHTIFY ™ 2.  LEDOTRON 1 2

11 Living Spheres  | Home PARATHOM ®  CLASSIC A40 advanced 6.5 W –  frosted and clear Incandescent lamp design, E27 screw base and immediate 100 %  warm white light: The dimmable , mercury-free LED lamps are a  real replacement for incandescent lamps. They use signifi cantly  less energy, have a longer lifespan, and are not sensitive to  vibrations. Other advantages: No UV and close IR portion in  the light beam, less heat development and error-free operation,  even at low temperatures. Clear or frosted outer bulb, color  temperature 2,700 Kelvin, frosted also 4,000 Kelvin. on many commercially available dimmers (www.osram.com/dim) SubstiTUBE ®  advanced ST8 – HA2/830 and HA4/840 The mercury-free LED tubes are a bright and durable LED al- ternative to T8 phosphor lamps in CCG luminaires – with up to  62 % energy savings. They ensure a particularly uniform illumi- nation and achieve complete brightness without a warm-up  period, which is ideal for combining with sensors. The extra- ordinarily fracture-resistant lamps, which have maximum resis- tance to frequent on-off switching, enable error-free operation,  even at low temperatures. There are also easy, quick, and safe  to replace without the need for rewiring. Object lesson 1: LIGHTIFY ™  – an intelligent lighting solution  for the home   More fl exibility, comfort, and safety LIGHTIFY ™  places individual requirements and the  lighting desires of people at the forefront. The remote-controlled solution, which is based on the ZigBee standard, enables the control and adaptation of lamps and luminaires throughout the entire house via App. Easy, comfortable, and wireless, via your PC, smart phone, or tablet. Facts:   — Save energy and money   — Various lamps and luminaires can be easily grouped and controlled in one room   — Possible to dim, change color, and adjust light atmospheres according to the time of day, presence, activity, music, etc.  Object lesson 2: LEDOTRON – the digital dimming standard Dimming made easy LEDOTRON is the name of the digital standard for dimming modern LED and compact energy saving lamps. The sustainable technology can be easily used over the existing power supply line and thus offers complete compatibility between control unit and light source. Facts:   — LEDOTRON is easy to install and ready for immediate use    — LEDOTRON uses the existing lines and does not require any chiseling or masonry/plaster work   — LEDOTRON offers an unprecedented capacity for sustainability and expansion as the industry standard and future IEC standard Other product highlights at the Living Sphere Home

12 Living Spheres  | Public Spaces Light is safety and design Design the city of tomorrow with innovative lighting solutions In the area of LED-based city and street lighting, OSRAM offers innovative solutions that open up completely new possibilities in designing cities and, at the same time, provide signifi cant economical and ecological advantages. 1 2 1.   Silo 468, light installation, fl ock of birds 2.  Community street lighting Reference project 1: Silo 468, light installation, fl ock of birds – Helsinki, Finland Light makes buildings a work of art Silo 468 is part of the World Design Capital Helsinki 2012, which is an international competition for lighting concepts. The design originates from the Lighting Design Collective from Madrid. At night, 1,280 Dot XL-9 and Wall Washer Shield AC XB-36 lights awaken the façade and turn it into a virtual fl ock of birds made up of points of light, paying homage to the nearby art. This animation – which never repeats itself – is the sophisticated result of a connection of various parameters: a video of a fl ock of birds, real-time measurement of the wind direction via RSS feeds, and the current ambient temperature via corresponding sensors.  Facts:   — It is the perfect practical implementation of the creative vision of the lighting designer   — The e:cue control solution with (LAS) and LCE mx software integrates the data and activates the LEDs so that the fl ock of birds is always fl ying in a new formation over the façade   — Special thermal sensors have been installed in order to warm up the luminaires, protect them from frost, and if necessary switch them off at temperatures starting at – 20°C

13 Living Spheres  | Public Spaces e:cue Lighting Application Suite The software package for Microsoft ®  Windows ®  contains innovative  and intuitive tools for designing and implementing simple to highly  complex light and video shows. Lighting systems can be positioned  within a project; e:cue and third-party systems can be confi gured  and external systems can be integrated.  The suite has video-to-light implementations, visualization of the  installation, and special trigger and automation of sequences. LED MODUL 540 for lantern-shaped luminaires Integrative luminaire design – thanks to the photometric module  unit with high-power LED: The modular concept for seven luminaires,  three light distributors, and mounting heights of 3 to 5 m ensures new  sustainability, security for the future, and maintenance friendliness in  community outdoor lighting. The simplest of installations by means  of an insertion system, great luminous effi cacy, and a long lifespan  enable effi cient and economical modern lighting of city streets and  locations. Reference project 2: Community street lighting – Guben, Germany Safety and effi ciency hand-in-hand While considering the specifi c traffi c situation and all of the safety aspects, the community of Guben replaced all of their street lighting. In addition to the highest possible, sustainable effi ciency and economy, particular value was also placed on reliable and sustainable technology. All luminaires can be centrally controlled and monitored and operated with maximum comfort.  Facts:   — Equipped with 560 street lamps featuring LED technology   — Extremely effi cient and low-maintenance LED technology    — Intelligent control software and components Other product highlights at the Living Sphere Public Spaces

14 Trade fair highlights light+building 2014 Living Spheres  |  Education & Science Light is essential Focus on light that fi ts your needs Light means safety – on the way to school, work, or university. But it can also mean a lot more: Biologically optimized light can even help with learning. Therefore, many universities and even other educational institutions have been using the high-tech lighting solutions from OSRAM for years. Who doesn’t want to be able to concentrate better and perform better? 1 2 1.  University lecture hall 2.  Wellness Hotel Jammertal Golf & Spa Project example 1: University lecture hall Clever light for clever heads The standard illumination in lecture halls is usually bright, often even too bright, but normally has no biologi-cal effect. The result: Many students are not performing at their best and are quickly tired. Accompanied by a scientifi c study to prove the biological effectiveness of light, the lecture halls at universities can be equipped with new lighting. The result: Depending on the time of day, suitably biologically effective light increases the absorption and performance capability of students signifi cantly and reduces “social jet lag”.  Facts:   — Fulfi lling all photometric standards    — Effi cient direct portion with standard light color, less biologically effective (3,000 K)   — Separately dimmable, color-changeable indirect portion, biologically effective (6,500–12,000 K)    — Scene control/dynamic daylight simulation   — Sensor-controlled lighting for energetic optimization (daylight-dependent brightness control, presence sensor system)

15 Living Spheres  |  Education & Science ARKTIKA ® -P BIOLUX ® Biologically effective light due to the high indirect  portion with high color temperature The new member of  the ARKTIKA ® -P family brings “daylight” into the offi ce and  ensures improved motivation and effectiveness at the  workplace. Thanks to DALI-EVG, the direct light portion  (4,000 Kelvin) and indirect light portion (6,500 Kelvin) are  separately dimmable. The elegant, extremely fl at LED  pendant luminaire is very effi cient, easy to install, and is  so discreet that the fi rst thing you notice is its excellent  lighting effect. Nano Liner Allegro AC XB with Butler XT2 Due to the various lengths, color options, and beam angles, the  ultrathin LED luminaires are very fl exible for dynamic lighting  solutions in outdoor areas. Nano Liner Allegro AC XB lights can  be operated directly at power supplies, are characterized by  high performance and high levels of effi ciency, and are dimma- ble with phase angle. The Butler XT2 is a reliable – even in per- manent operation – DMX512/RDM engine with many additional  features, including the following: up to 1,024 DMX512/RDM  channels, up to 8 individually controllable zones in stand-alone  mode, integrated real-time and astronomical clock, bi-direction- al communication via RDM, simple transmission of shows via  Ethernet and control also via iOS/Android end units. Reference project 2: Wellness Hotel Jammertal Golf & Spa – Datteln, Germany Light for a sense of well-being With the right light, you can chase away the winter blues, improve your sleep, and thereby improve your sense of well-being. This is the result of a study by Prof. Dr. Jarek Krajewski, University of Wuppertal, which was conducted with OSRAM Lighting Solutions at the Wellness Hotel Jammertal Golf & Spa Resort. The participants in the study were more alert during the day and simultaneously had a more peaceful and deeper sleep than the compari-son group. The results of the research enable conclusions to be drawn as to how one can chase away the winter blues at home.  Facts:   — Morning activation through a wake-up light and bright, cool, white lighting concept during the day   — Evening and night should have a dimmed, warm white light to promote rest   — Dimmable color-changeable light in all areas   — Customer-specifi c adapted lighting solutions and integration into existing architecture or luminaires   — Manual control of lighting scenes and dynamic daylight simulation Other product highlights at theLiving Sphere Public Education & Science

16 1 2 3 Trade fair highlights light+building 2014 Living Spheres  | Leisure Light is excitement Experience lighting solutions and awaken your inspiration Whether for athletes or musicians, automobiles or paint-ings, a sporting event or Oktoberfest, art galleries, or in a spa: The high-tech solutions from OSRAM will ensure that people, objects, events, and installations of any type will appear in the optimum light and thereby ensure unique and unforgettable experiences. OSRAM Stadium lighting projects There are very special requirements for lighting soccer stadiums. Especially in the large arenas it builds a bridge between the different requirements: those of the athletes and spectators on one hand and the protection of  resources and effi ciency on the other. This applies to  both exterior and interior areas, playing fi elds, spectator stands and parking areas, player’s rooms, food and ser-vice areas, and fan shops. Stadiums today though are increasingly taking on a representative role, shaping the skylines of cities and becoming new trademarks.  1.  FC Bayern Erlebniswelt 2.  Corinthians Stadium 3.  Municipal Gallery in the Lenbachhaus

17 Living Spheres  | Leisure Reference project 1: FC Bayern Erlebniswelt – Munich, Germany Presentations with light and color Contrary to what you see in a classic museum, the largest soccer club museum in Germany does not have trophies, jerseys, and shoes as its main focus but instead the many stories interwoven with the club. Exhibits, pictures, historical documents, and innovative media technology offer a fasci-nating mixture. Fans can take a trip starting with when FC Bayern was founded in February 1900 up to present day. Emotions are conveyed using light, colors, and video play-backs. The unmistakable effects are based on the innovative lighting technology demanded by the client such as LED components and OLED luminaires as well as intelligent light management systems.   Facts:   — Complete LED technology on 3,050 m 2   exhibition space   — Complete design of light and the light management system   — Integration of the light management system into the media control   — Design, qualifi cation, production, and control of multiple special types   — Installation and programming support Reference project 2:Corinthians Stadium – Sao Paulo, Brazil High-tech light for HD transmissions The new, futuristic soccer stadium in Sao Paulo is an arena of superlatives. All of the high-tech lighting of the arena area is provided by OSRAM. 350 luminaires by the OSRAM subsidiary Siteco light up the playing fi eld in combination with high-fl ux metal vapor lamps by OSRAM. The lighting solution exceeds the maximum international lighting quality standards by 50 %. The highly modern playing fi eld lighting facilitates brilliant moving images in high defi nition quality. The LED panel on the external façade is impressive with its size of 170 × 20 meters. Here we show images and scores and even videos.  Facts:   — Complete interior, playing fi eld, and exterior lighting from OSRAM   — 50 % more light on the site than required by international standards   — One of the largest stadium LED screens in the world   — Greater energy effi ciency despite higher light intensity as compared to a standard solution PrevaLED ®  Core Z4 With the PrevaLED ®  Core Z4, OSRAM is providing a complete  LED spotlight portfolio of 1,100 to 5,000 lm and 2,700 to 4,000 Kelvin.  Standard dimensions and mechanical and optical parameters con- forming with Zhaga enable simplifi ed, fl exible LED luminaire design.  The high-performance, highly effi cient LED modules achieve a high  module luminous effi cacy of up to 130 lm/W. The simpler cooling due  to reduced thermal load and extensive fl exibility in driver selection  enable the development of economical, intelligent systems. Lunis 2 ®  Track – in the style of the “Lenbachhaus spotlight”  The Lunis 2 ®  Track is a power-track-mounted spotlight with highly  effi cient, durable LED technology and passive cooling for perfect  accent lighting and presentations, including those in museums, shops,  and public buildings. Due to its discrete, integrated design, the  spotlight itself remains in the background while its very uniform light  distribution and excellent color rendering places exhibits and goods  brilliantly in the scene. Also available with the DALI integration and  in the short tunable white version as options. Featured products in Living Sphere Leisure

18 Trade fair highlights light+building 2014 Living Spheres  | Leisure Reference project 3: Municipal Gallery in the Lenbachhaus – Munich, Germany The fi ne art of artifi cial light The LED lighting solution was customized by OSRAM to match the structural conditions of the Lenbachhaus. The house is currently one of the fi rst museums that is illuminated exclusively with LED technology. More than 170,000 light diodes and an intelligent light management system generate almost 100 different color nuances and thus enable the works of Kandinsky and Beuys to appear in the best light. The particular challenges of the project were primarily in achieving the color rendering values in all color temperature and dimming value ranges as well as in integrating the light into the architecture, which, at the time the contract was awarded, had already been defi ned and adapted to conventional technology.   Facts:   — Excellent color rendering, for which not only the eight pastel test colors had to be considered but also the saturated colors, the special skin color tone as well as the green of leaves – particular these colors are very important in rendering the full range of colors of the artists’ works   — All LED luminaires can be adjusted as to their color temperature from warm white to cold white   — The luminaires can be dimmed to 10 % of their maxi-mum luminous fl ux – ideal primarily against the back-drop of the very stringent preservation requirements   — The high color rendering of more than 95 % is maintained at all color temperatures and with all dimming values  LED luminaires in coves light up in a manner so as to correctly  preserve the exhibition rooms in the historical parts of buildings Daylight and artifi cial light supplement the shed luminaires admirably

19 Trade fair highlights light+building 2014 Living Spheres  | Mobility Pioneering technologies for the future OLED and laser lighting solutions are the next great develop ment steps in automotive lighting. As an interna-tional market leader in the area of automotive lamps with outstanding expertise, including in the semi-conduc-tor technology sector, OSRAM is pointing the way to the future. OSRAM will be unveiling the fi rst concept studies that indicate future design options at light+building. OSRAM lasers – the future of headlights.Achieving a lot with a little  The advantage of laser technology is the extremely focused light, which can be directed very precisely. In addition, the light-emitting surface is very small, which means that the headlights can also be designed smaller than the models known today. The laser light source from OSRAM is based on a combination of laser and phosphor: The spotlights of multiple blue laser diodes are focused on a phosphor conversion module, which converts them into white light. This white light – as with classic automotive lighting technologies – is then coupled to the optical system of the headlight and directed onto the road. OSRAM already offers similar systems under the name “Phaser” for appli-cations such as projectors and endoscopy units. The name “Phaser” stands for the combination of phosphor and laser. Concept study: OSRAM Laser-Activated Remote Phosphor Light Source   — OSRAM Laser module for low beams and high beams for a glare-free and uniform light source   — Laser pump source equipped with 4 × 1.4 W OSRAM laser diodes   — OSRAM high-power laser pump sources and phosphor convertors create white light (LARP technology)   — The modules used offer approximately 5 × more luminance than the latest high-power LEDs OLED – the start of a new light era.Design and technology perfectly combined The extremely fl at design, thanks to OLED technology, leads to enormous space savings and weight reduction and could therefore completely revolutionize body construction one day. Another innovation is the use of segmented OLEDs. Here, the lighting surface of an OLED is subdivided into equally sized segments that can be activated independently of one another and thus offer increased functionality. The segmentation also enables individual signatures such as welcome scenes to be shown thus generating brand recognition.   Concept study: OLED Automotive Rear Light Demonstrator   — Concept study with turn signal, backup light, and brake light functions   — RCL (ORBEOS RD-R/Y-021/007) Light is motion 1 1.   Concept studies for headlight solutions  with OLED and lasers

20 Trade fair highlights light+building 2014 OSRAM @ light+building  | Partner Area Light is dialogue Learn everything about innovative light At our Partner Area booth, you will have the possibility to obtain comprehensive and detailed information on innovative OSRAM light products, lighting solutions, and value-added services. You can participate in professional training sessions daily in the classroom; numerous interesting exhibits and instal-lations will give you the perfect lighting impression and naturally our OSRAM lighting experts will be available everywhere for questions and one-on-one discussions. 2.  Energy Effi ciency incl. LED lamps 7.  Job &  Career 3.  Value Added  Services 4.  Light of the  Future 6.  Design In & Installation 8.  Classroom 5.  Projects & Solutions 1.  Intelligent  Lighting Solutions 2.  Energy Effi ciency incl. LED lamps 7.  Job &  Career 3.  Value Added  Services 4.  Light of the  future 1.  Intelligent  Lighting Solutions

21 OSRAM @ light+building   | Partner Area Personal customer dialogue:  The expert areas There will be experts from OSRAM available in each  of the following eight areas to answer your questions and provide consulting services on the following key aspects. 1. Intelligent Lighting Solutions Ideal light management solutions for all application areas – small and large projects, interior and exterior lighting  2. Energy Effi ciency incl. LED lampsComprehensive services for increased energy effi ciency – professional support and generating energy audits 3. Value-Added Services Your ideal contact for individual, customized services  along the (light) value-added chain from a single source.  This includes everything from customer-specifi c LED  components, solutions, and accessories to engineering support and classic services for global activities for sport arenas and the like 4. Light of the future Not only the high-power LEDs are driving develop ments in the area of SSL – our experts will show you the poten-tial of laser light, among other things 5. Projects & Solutions Complete support with larger projects – everything from planning and consulting to implementation 6. Design In & Installation Complete implementation of light visions: all components  for OEM – ECG, LED modules, LEDs, dimmers, and much more (complete overview at the “Design In Wall”) 7. Jobs & CareersAll possibilities and opportunities at OSRAM – interesting  information for potential applicants 8. Classroom Very interesting training sessions by experts in German and English – see page 22 for more information and a more detailed schedule OSRAM Opto Semiconductors & LED Light for you  In the “Design In & Installation” area, you will also fi nd our expert brand OSRAM Opto Semicon-ductors. Just like the new SOLERIQ ®  high-power  family in the SSL area, OSRAM Opto Semiconduc-tors is blazing the trail with LEDs. Together with the experts from our partner network “LED light for you”, we will be happy to answer your questions regarding LED technology and implementing individual LED lighting solutions. New: Product Selector App Find suitable products for your LED application quickly and easily To download the app just scan the QR code

22 OSRAM @ light+building  | Partner Area Transfer of professional know-how: The classroom sessions These are ongoing sessions in German and English for our various target groups (and other interested parties) that involve trends in scientifi c aspects on the subject of humans and light, address subjects that affect the light market, and are led by the experts at OSRAM. The classroom area is also used as a real case example of daylight simulation. Partner Area:  daily classroom sessions German  09:00Lichtmanagement  als Schlüsselfaktor für Lichtqualität  im Umfeld von Green-Building-Zertifi zierung 11:00 Human Centric Lighting  – Licht für Menschen 12:00 Ökodesign/ErP-Richtlinie  und Energieverbrauchs- kennzeichnung für Lampen und Leuchten 14:00 Digital und vernetzt  – Chancen, Herausforderungen  und Trends in der Außenbeleuchtung mit LED 16:00 LED-Systeme  – Flexibilität für Ihr Projekt English  10:00 Digital Networked Light  – Opportunities, Challenges  and Trends in LED Outdoor Lighting 13:00 LED Systems  – Adapted to Your Projects 15:00 Light Management Systems  – A Key Factor for  Energy Saving and Green-Building Certifi cation 17:00 Human Centric Lighting  – Light Quality for Health  and Performance Modern, paperless light information: Simple, comfortable, and always up-to-date Whether it is a virtual tour of the exhibition, product information, or making an appointment: During light+building, you will receive relevant information on our exhibition specials at the OSRAM website. You can fi nd much more information, practical tools, and useful services 24 hours a day, including after the exhibition, and always up-to-date.  And now we have a free OSRAM catalog app available: This will enable you to have easy access to the OSRAM catalog in digital form For more information on light+building and OSRAM scan the QR codewww.osram.com/light-building-2014 Light is digital

23 Trade fair highlights light+building 2014 OSRAM @ light+building   | Luminale 2014 OSRAM GmbH Headquarters Marcel-Breuer-Strasse 6 Munich 80807  Germany Phone +49 (0)89-6213-0 Fax  +49 (0)89-6213-20 20 www.osram.com OSRAM  Opto Semiconductors GmbH Leibnizstraße 4 93055 Regensburg  Germany Phone +49 (0) 941-850-1700 Fax  +49 (0) 941-850-3302 [email protected] Siteco  Beleuchtungstechnik GmbH Georg-Simon-Ohm-Strasse 50 83301 Traunreut  Germany Phone +49 (0) 8669-33-0 Fax +49  (0)8669-33-397 www.siteco.com Traxon Technologies  Europe GmbH Karl-Schurz-Str. 38  33100 Paderborn  Germany Phone +49 (0) 5251-54648-0 Fax +49  (0)5251-54648-29 [email protected] About OSRAM OSRAM, with its headquarters in Munich, Germany, is one of the world’s leading manufacturers of light. Around the world, OSRAM has over 35,000 employees and, in the 2013 fi nancial year, achieved almost 5.3 billion Euros in sales (as of the 30th September for both fi gures).  The company was listed on the Frankfurt am Main and Munich stock exchanges on 8th July 2013 under the SIN: LED 400 (exchange symbol: OSR). You can fi nd more information on the Internet at  www.osram.com Light is art OSRAM at the Luminale Parallel to light+building, the Luminale, which has established itself as the “biannual event of lighting culture”, will also be taking place in Frankfurt from 30.3. to 4.4.2014. OSRAM will be presenting a very special piece of light art together with the Deutsche Börse AG and the IHK Frankfurt, implemented by the lighting planner Stephan Horn (o_pium). This common installation in the courtyard in front of and within the “old stock exchange” also provides the framework and location for the  Luminale  inauguration event on Sunday, March 30 th . IHK building and stock exchange The classic facade of the IHK building, the “old stock exchange”, will be illuminated daily with changing themes. These interpret the six sculptures of the porticos in the  reception area, which symbolize the fi ve continents of  Africa, America, Asia, Australia, Europe, and country trade. Every half-hour, the offi cial colors of the IHK/Deutsche Börse and of OSRAM will be displayed for approximately fi ve minutes. In connection with the vertical illumination of the building facade, a spatial light-sound installation on the stock exchange personifi es the topic of stock exchange and commerce. A walk-in cylinder of translucent material with a diameter of 8 m and a height of 3 m abstracts a “stock exchange cabinet”. Videos projected onto the inner wall are transposed with white projector light, and via  intuitive interaction with “visitors” they generate a highly dynamic presentation, also stimulating passers-by outside the cylinder to come in and get involved. Partner installation: Deutsches Architekturmuseum (German Architecture Museum) We show that light is not only seen but can also be “heard” in the lobby of the Deutsche Architekturmuseum: Arup Lighting and Arup Acoustics have transformed the spectral qualities of various light sources into a corresponding acoustic installation. Top: IHK building, below: stock exchange